Specializing in ties, Tiflux is a small retail store seeking to reinvent itself due to the recent decrease in popularity of ties. While there were plenty of tie focused ideas, TiFlux needed a dramatic change. This led to interacting and collaborating in the art scene to provide not only a unique shopping experience, but a memorable experience with various art exhbits and events along side the event's themed ties for both style purposes and as an artistic expression.
The User Journey
The Identity
