The Problem
The world of outdoor retail brands is a different and competitive field. How could I turn a plain outdoor sock brand into a brand that stands out from the crowd and effectively connects with it's audience?
From an Outdoor Industry Sales Representative
To begin research, we had heard from somebody who knew the industry well to gain perspective of what makes a strong outdoor sock brand.
Brands sell directly to consumers, but mostly sell wholesale.
Gained popularity in the early 2000s, but the biggest boom was during Covid-19.
Social media is the strongest channel.
New target demographic: young person wanting to unplug.
"It's a war out there with socks"
"If you back up and squint your eyes, does everything look the same?"
The Solution
For the local Gen Zs out there seeking to unplug from their phones, Bearfoot is the only brand that carries warmth and comfort while giving back to the local trails and communities.
The Unplugged Gen Z
Goals:
Develop Healthier Habits
Spend more time with friends and others
Become less dependent on their phone
The Retail Rep.
Goals:
Find a stand-out sock brand that will sell
Provide customers with products they want
To find a brand with a captivating story
