Wellington Audio
A Personalized Sound
What makes a product a luxury? Rather than just focusing on a high price point, what if we expressed exclusivity with a lasting interaction between the user and brand? Wellington is a speaker brand that offers a personalized product and experience for the highest quality product.
Who would want this?
Claude Connery
The always busy Music enthusiast.
Living the busy Chicago life, Claude is businessman who's always on the move. When he does get a break, he unwinds with his favorite classic 70s and 80s music. With what little time he gets to himself, he wants the most perfect listening experience to counter the loud hustle and bustle of his everyday life. Even at work, he finds a common topic of discussion being i music taste.
Goals:
Elevate his music listening experience.
Find greater relaxation when he can.
Invest in a product worth talking about.
Making First Impressions that Speak Clearly
Understanding the Environment
Creating for the Individual
Viewing in Your Space
Extending to the Post-purchase
